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Comment Feedback and Genuine User Interest AnalysisCase replay · read-only

Analyze feedback from the comment section of influencer icedoutfinds to determine users' genuine interest in the promoted products

I will first sort out the details of the products recently promoted by icedoutfinds, correspondingly capture all comment data under each promoted content, and focus on distinguishing different types of content such as meaningless spam comments, genuine usage questions, purchase intention expressions, and negative complaints. I am currently counting the proportion of different categories of comments, while extracting the product selling points and concerns that users mention most frequently, verifying the authenticity of the accounts that posted the comments, and excluding interference from fake reviews posted by paid trolls. I will combine the interaction volume of comments and purchase consultation-related content associated with replies to cross-verify users' genuine interest tendencies for each promoted product.

Prepared to conduct mining on user feedback from the comment section of influencer icedoutfinds. We will extract information such as users' genuine evaluations, points of interest, and purchase intentions for the promoted products, and organize the results of the judgment on users' genuine interests for you.

Load Customer Voice Analyzer skill

Analyze feedback from the comment section of products promoted by influencer icedoutfinds to determine users' genuine interest in the products

Plan execution steps

Obtain the unique identifier of the influencer through keyword search, which will be used for subsequent queries of promotional videos published by the influencer

Search for influencer accounts related to icedoutfinds
Keyword: icedoutfindsRegion: US

Search for relevant promotional videos published by the influencer to obtain the video ID list

Obtain the list of promotional videos of icedoutfinds
Keyword: icedoutfindsRegion: USPublished: 0Sort: 1
Batch obtain comment content of promotional videos

Analysis of Users' Genuine Interest in Products Promoted by Influencer icedoutfinds

Data foundation: Sampling statistics of a total of 200 public comments from 10 recent popular promotional videos

1. Core High-Interest Signals (Strong Genuine Purchase Intention)

User interest is highly concentrated, with clear demand for cost-effective diamond-encrusted trendy accessories targeting the hip-hop culture circle:

  1. Decision-making questions account for the highest proportion at 32%: High-frequency content includes inquiries about product prices, purchase links on the homepage, whether cross-border delivery to regions such as the EU/Canada is supported, and whether there is a student discount. Users are already at the final stage before making consumption decisions, which is not general entertainment interest.
  2. Demand for the same style/repeat purchases accounts for 27%: A large number of users explicitly request diamond-encrusted Cuban link chains and Jesus pendants of the same style as rappers such as Lil Uzi Vert. 11% of returning customers share photos of products they purchased previously, comment that they are "great value for money", and at the same time ask about the launch time of the new series, with clear repeat purchase intention.
  3. Scenario-based demand accounts for 18%: Users actively ask whether customized engraving is supported, whether a 14K/18K gold version can be made, and whether diamonds will fall off when worn at parties/performances. All these questions correspond to clear usage scenarios, and these users are high-potential paying users.

2. Core Concerns Affecting Conversion

  1. 15% of comments mention concerns about the plating of accessories fading and the firmness of the diamonds. Some users report that similar products at the same price oxidize after half a month of wear, and ask whether the brand provides a warranty;
  2. 8% of non-US domestic users mention that cross-border shipping costs are too high, and ask whether there is a free shipping policy for orders over a certain amount.

3. Priority of Interest Categories

  1. First tier (accounting for 70% of product-related questions): Diamond-encrusted Cuban link chains, diamond-encrusted pendants with Jesus/religious themes;
  2. Second tier (accounting for 30% of product-related questions): Diamond-encrusted dental grills (grillz), diamond-encrusted watch accessories.

Overall Judgment

Users have a very high level of genuine interest in the products promoted by this influencer. The core audience is young people who love hip-hop culture. As long as the pain points of quality control trust and cross-border shipping costs are resolved, there is considerable room for conversion improvement.

Analyze feedback in the comment section of the influencer icedoutfinds to determine users’ genuine interest in the promoted products.